MRKG 1311 - Principles of Marketing (mgmt 1321)

CIP Code: 52.1401
Credit(s): 3
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. End-of-course outcomes: Identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan. Lab fee required. 1,2,3,4,5,6

Faculty Consent: N