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Dec 21, 2024
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2021-2022 Academic Catalog [ARCHIVED CATALOG]
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MRKG 1311 - Principles of Marketing (mgmt 1321)
CIP Code: 52.1401
Credit(s): 3
Introduction to the marketing mix functions and
process. Includes identification of consumer and
organizational needs and explanation of
environmental issues.
End-of-course outcomes: Identify the marketing mix
components; explain the environmental factors
which influence consumer and organizational
decision-making processes; and outline a marketing
plan. Lab fee required. 1,2,3,4,5,6
Faculty Consent: N
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