COMM 2330 - Introduction to Public Relations

CIP Code: 09.0902.5106
Credit(s): 3
Exploration of the history and development of public relations. Presentation of the theory behind and process of public relations including the planning implementation and evaluation of PR campaigns. Students will demonstrate basic knowledge of public relations terms concepts history and practice; describe various publics media venues and jobs associated with public relations; recognize PRSA code and ethical issues associated with public relations industry; and create written elements of public relations practice. 1,2,3,4

Faculty Consent: N